How many dealers complete the life cycle of a sale? Typically the life cycle of a sale revolves around the sale of a vehicle and the service of a vehicle.
The industry standard for new car vehicle service contract penetration rate is 40%. That means 60% of those customers are leaving with no extended warranty, the dealers most profitable F&I resource.
Would you like to re-capture that 60% over the last 3-4 years? That’s a lot of returning business either through increased car sales or increased Vehicle Service Agreements.
ROI will drive profits through increasing car sales, increasing warranty sales, increasing customer retention and driving up fixed operations.
ROI – Completes the life cycle of a sale