Continental Warranty can help dealers offer more value to their customers and sell a product that can drastically increase gross profit. Their Extended Rider Program is an extended vehicle service contract that offers 2-3 years additional protection over OEM certified programs and helps increased fixed operations for the dealership.
This comprehensive extended vehicle service contract lengthens the vehicle service contract for nearly the entire time that the car is being financed. With most OEM certified programs, the dealer is only retaining the customer for an additional 1-2 years. The dealership stands to lose valuable profits here since most certified vehicles are being financed for 60-84 months.
Extended Vehicle Service Contract Offers 2-3 Years of Extra Protection
The Extended Rider Program adds an additional 2-3 years of protection, so the customer is covered for the entire period of time they are financing the vehicle. This brings increased fixed operations revenue to the dealership since the customer is being covered longer with a zero deductible program that pays 100% parts and 100% labor.
Continental Warranty is well known for their comprehensive service contracts including a basic service plan, UltraCare Service Contract, lifetime/unlimited powertrain coverage, 10 year/100,000 mile protection and Extended Rider program. Coverage is effective no matter where the customer is driving and assistance is accessible by dialing a simple toll-free number.
Dealers can take advantage of Continental Warranty’s comprehensive line of back-end products. These dealers will increase back-end profits with more service contract penetration, and still maintain their OEM service contract penetration.
To learn more about their back-end products, call Continental Warranty at (302) 375-0401 or go online to http://www.continentalwarranty.org/