How do you attract customers and keep them coming back?
Marketing a certified vehicle is important to draw in customers, but from a gross profit, customer retention and fixed operations stand point, the program can yield minimal benefits.
Retaining customers for future sales is a top priority for many car dealerships. With so many dealerships around, it is difficult to keep customers coming back. As you may know, most OEM certified programs only retain customers for 1-2 years. This is not good considering that most certified vehicles are being financed for 60-84 months.
At Continental Warranty, we are offering an extended car warranty for our customers. We believe that it would be beneficial to extend the factory certified program with Ultra Care for up to an additional three years.
The Extended Rider Program is the Solution
We have found that fixed operations’ is the best way to increase profit. Rising costs of labor and parts may be the reason why most customers are only visiting your service department 1-2 times during the warranty period. Since this is a low number, we have found a solution.
With Continental Warranty Inc.’s Extended Car Warranty Program, your car dealerships most valuable asset, the Vehicle Service Contract, will come back into the finance department and generate profit.
This program will allow customers to get an additional 2-3 years of protection more than the OEM certified programs. In most cases, the customer can be covered the entire period they are financing the car.
Also, fixed operations will increase due to the customer being covered longer with a 0 deductible program that pays 100% parts and 100% labor in your service drive.
Please refer to the current Continental Warranty Inc. classification schedule for vehicle model and eligibility.
At Continental Warranty, our extended car warranty program is a great option for you to check out. For more information, please give us a call at 800-265-9136 today!